As businesses expand, they might realize that Mailchimp’s scalability and customization options no longer meet their needs. Additionally, due to recent price changes and a reduction in the free plan, several users are looking for MailChimp alternatives, a well-known name in email marketing sphere. If you find yourself in this situation, fear not; we have compiled a list of the five best MailChimp alternatives that will help you save money and improve your email marketing strategy.
These options go beyond email marketing in online commerce, where each click counts. Envision time-saving, audience-specific campaigns, automated emails that get straight to the point, and clever segmentation that ensures your messages resonate with your audience.
Top 5 Alternatives to MailChimp For Your Email Marketing Needs
While many of these email marketing services stand as top MailChimp alternatives, we’ve included five that offer slightly more robust features in key areas.
1. Brevo (Sendinblue)
Brevo’s free plan boasts a significant improvement with its allowance for unlimited contacts. However, perfectection is elusive; the daily email limit is capped at 300, which falls short of MailChimp’s monthly limit. Nevertheless, if you maintain a large contact list and only send email occasional emails, this limitation might not be a hindrance. . Additionally, Brevo offers a comprehensive WordPress plugin, an additional perk for WordPress users compared to MailChimp.
Features:
- Swiftly construct a campaign using the following tools: an HTML editor, a responsive email builder, and dynamic fields
- Sophisticated audience targeting and segmentation (form creation, dynamic lists, file import)
- Organise your subscriber information using a customer relationship management system
- Transactional email SMTP capabilities
- Marketing capabilities that integrate SMS
- Marketing through SMS automation
- Information about SMS campaigns in great detail
- The designs of the email templates could be more refined
Cost: $25/month
2. AWeber
Compared to MailChimp, AWeber is a slightly more affordable full-service email marketing platform. While both services offer similar pricing and features, AWeber stands out by allowing affiliate links in email campaigns, a feature that Mailchimp mostly prohibits. Additionally, it provides tools for creating, sending, and managing email marketing campaigns, with features like autoresponders, email templates, subscriber segmentation, and analytics.
Features:
- Automated response capabilities and drip marketing initiatives
- Divide your email list into smaller, more targeted groups based on specific criteria
- More than six thousand stock images for your email marketing needs
- A drag-and-drop editor and 700+ pre-made email layouts
- A straightforward interface
- Efficient email delivery rates
- Extensive tools for assistance
- Reduced possibility of integration
Cost: $15/month
3. MailPoet
The ability to manage all of your email marketing campaigns from a single dashboard is a great feature of MailPoet, and it’s even better that it integrates with WordPress. This makes it a top choice among WordPress users looking for the top MailChimp alternatives for free.Even though the free plan only accommodates up to 1,000 subscribers, many people still find it worthwhile because they can send up to 5,000 emails per month to that subscriber count.
Features:
- Functions from within the WordPress control panel
- Integrated, visual email editor
- Update your followers on all of your new posts
- Particular WooCommerce integrations, such as post-purchase follow-ups and emails to customers who left their carts empty
- User-friendly, intuitive, and customizable options for email design.
- Ability to pre-schedule several emails
- Superior targeting and segmentation choices
- There is room for improvement in terms of newsletter page customisation
Cost: $13 per month
4. Mailtrap
Mailtrap is another popular choice among top MailChimp alternatives to consider in 2024. Businesses and individuals can use Mailtrap’s Email Delivery Platform, enabling them to monitor, send, and analyse how well their email infrastructure performs. Users can thoroughly test and fix emails in staging, development, and QA environments with Mailtrap’s Email Testing feature without bombarding the recipients with test emails. Cool, right? Additionally, Mailtrap offers an intuitive interface, packed with customizable options, making it a valuable tool for email communication.
Features:
- Simple Mail Transport Protocol (SMTP) offers quick setup and Email API integrations for personalized email sending.
- Dashboards, drill-down reports, and statistics for different email service providers are all part of the platform’s extensive email analytics
- Access email logs, including previews of email bodies in different formats, for up to 60 days
- To keep an eye on deliverability metrics and fix any problems quickly, users get reports every week and critical alerts as they occur
- An easy-to-use interface for viewing content and configuring email testing
- Various project types have clear setup instructions and are easy to use
- Saves incoming mail in non-production settings
- The storage capacity of the free plan is limited
Cost: $14.99 per month
5. Campaign Monitor
Contrary to popular belief, Campaign Monitor is not an inexpensive substitute for MailChimp. However, it’s an option to consider if you’re ready to shell out more cash for advanced automation and customization features. Customizing your emails has never been easier than with Campaign Monitor. Its minimalistic design and intutive dashboard makes it suitable for solopreneurs, beginners, and agencies. Lately, the email marketing software has introduced the support for SMS campaigns as well, which enables users to send personalized messages to US-based customers based on their traits. It is one of the best MailChimp alternatives.
Features:
- The visual “journey designer” facilitates the establishment of comprehensive automation flows
- Detailed information about subscribers, including the option to send emails at the time that is most convenient for each subscriber
- Over a hundred unique email layouts
- Real-time segmentation
- On average, all plans are less expensive than MailChimp
- An easy-to-use and visually appealing automated campaign and email builder.
- Complete reporting and analytics capabilities, helpful for planning and monitoring performance
- Although simple to use initially, the more advanced features have a fairly steep learning curve.
Cost: Starts at $11 but limits the number of emails per month, Unlimited email sends at $19/month
Conclusion
Small businesses can choose from various MailChimp alternatives free to meet their specific needs. There is a wide variety to choose from if you want to save money, get more features, or switch services. These best MailChimp alternatives each have their own set of advantages and benefits. Thus, evaluating your company’s unique needs and choosing a platform that fits them perfectly is essential.
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