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Keyword research is an integral part of any campaign designed to promote your product or services. Here, best keyword research techniques are followed in both SEO and paid campaigns to bring more traffic on your site.
Knowing how to do keyword research in the right way, not only helps bring more traffic, but it also helps increase conversion and brings more revenue.
Let’s discuss the important aspects of keyword research that you should follow when searching for related search terms for different campaigns.
How to do keyword research?
Research & Set Topic Buckets: The first step you should follow is to select topics related to your business type. For example, if you are running a digital marketing agency, then major topics you should cover should include SEO, inbound marketing, email marketing, social media marketing, content marketing, and similar topics. Once topics to target are selected, it will become easy to search related terms and keywords.
Research Keywords for Topic Buckets: After you’ve selected topic buckets, the next thing you need to do is research keywords the topic buckets. For example, under SEO topic, you can target keywords like on page & off page SEO, keyword optimization, blog marketing, forum marketing, blogging, link building, social bookmarking, and similar terms.
Here, you can target those keywords that you think should rank well in the SERPs. Furthermore, you can take a mix of short-tail and long-tail keywords to optimize your SEO efforts. To do keyword research you can use the manual process of researching keywords or you can try best keyword research tools for instant and effective results.
Research Related Search terms: Another quick tip, search for related search terms at the end of the search results. For example, Google displays after first 10 organic listings under “Searches related to…” heading. This is a quick tip to find related search terms for your head term or focus keyword.
Use Keyword Research Tools: Using the best keyword research tools is the next effective keyword research technique used by most people. These smart tools help you find the right keywords for all your related searches. While there are tons of tools available Google Keyword Planner, SEMrush Keyword Magic Tool are few effective tools you can use for your search.
Question and Answer Sites: Next effective way to find related search terms is to visit question & answer sites on the web. You can also visit forums to understand what your target users are discussing and what their pain points are. It will help you find topics to cover and also helps understand what search terms they are using to lead their discussion. Here, you can visit sites like Quora, Yahoo Answers, Answers.com, Reddit, and similar site.
Competitor Analysis: Next known and effective keyword research technique is to do competitor analysis. Here, you can set your competitors and visit their posts to understand what they are writing about. It will help you understand what topics they are covering and which keywords they are targeting. It is another effective and instant solution to do keyword research to boost traffic & revenue. To do this, you can do manual research or use best SEO tools for instant and effective results.
YouTube Search Terms: While you are writing content for your readers and users, you can’t afford to lose search queries covered on world’s number #2 search engine YouTube. Here, you can type in your search query in YouTube search and look for auto-complete results which helps you understand what search terms users are typing to get the results.
Twitter Chats: #Hashtags used on Twitter to discuss various topics could be the next clue for you to do keyword research. Additionally, you can scan Twitter chats to understand what your target audience is talking about and what search terms they are using in their conversation.
Search Affiliate Sites: If you run an affiliate site or you have affiliate products, then reviews from other affiliate sites like Amazon could help you tremendously. It helps understand the positive and negative sides of product & services you are offering and what your target user is searching when it comes to your niche market.
The answer to “how to do keyword research” should be as simple as mentioned here. In this quick tutorial, we have discussed the best keyword research techniques that you should follow to get maximum traffic and revenue. If you know more such techniques, feel free to comment in the section below.