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A quick Google search says, Vlog is “a personal website or social media account where a person regularly posts short videos”. Isn’t it amazing posting videos very often when people are consuming such content very often? Well, Vlogs have changed the way we used to consume online content lately. While YouTube, Facebook was not enough, apps like TikTok have changed the trends upside down. In the midst of all this, Vlog is the new phenomenon people are getting used to. So, what is Vlog and how to start Vlog?
Well, we have the answers! Let’s discuss more.
What is Vlog?
Vlog stands for a video blog or video log. So, typically a blog that generates most or all of the content in a video format is a Vlog. Vlog could be niche specific. You may find Vloggers (people who Vlog) Vlogging about specific niches such as fashion, health & fitness, movies, reviews, comedy, and so on.
What is Vlogging?
Process of researching topic & keywords for short videos, generating video based content, posting on Vlog sites, and later marketing it, is a typical process of Vlogging. Here, Vloggers talk, review or report about specific topics or incidents.
What is the difference between Vlog and Blog?
Vlog serves video based content, while blog is more into text based content. You may contest it as blogging is more than that as bloggers are also publishing a lot of video based content on their blogs. Another difference is mode of serving the content. While bloggers use content management systems (CMS) such as WordPress or self-hosted sites to serve content, Vloggers are using video streaming sites such as YouTube to reach their audience.
How to Start a Vlog?
Now coming to another important question, how to start a vlog?
Well, it includes a few important steps such as knowing your audience, knowing the platform you are Vlogging, topic research, prioritizing niche, and more. Let’s discuss more about it here.
Step 1: Pick your niche
People are Vlogging on almost any topic you can find on earth. So, what should you pick for your next vlog? Well, it primarily depends on two things i.e. you are doing it for a hobby or to earn something out of it.
If you want to do Vlogging for your hobby, you can simply get into it with your preferred topic. If you love to talk about fashion, just go for it or if you love to help people with DIY videos, you have a lot of options.
The next option is to adopt Vlogging as a profession. If you want to become a successful vlogger and want to earn fortune out of it, you seriously need to do a lot of research. There are Vloggers earning millions of dollars out of it. So, this is not just a platform for going fancy or doing something really cool, instead you should research and pick a niche that suits your tone and where you can spend the next few good years to help & entertain people.
Step 2: Know your audience
Now that you have picked your niche, next is to know your audience. The primary two reasons that interests people to watch Vlogs include fun or to learn. Ideally, your vlog should contain both the factors. To understand more about your audience, you can take help of other Vloggers, you can watch similar Vlogs to understand how content is served, keep tabs on video consuming trends around you, and discuss with people to know what next they would like to see. Additionally, you can also take help of professional tools to research your audience to take data-backed decision,
Step 3: Work on your basics
The next step to become a successful vlogger is to work on your basics. It includes working on your creative file making skills, researching useful topics for your audience, researching Vlogging platforms such as how to vlog on YouTube, etc. To do this, you can take help of other Vloggers, take help of professional tools, attend classes if necessary to learn video making basics, do research on the Internet, and more.
Step 4: Create your channel
Now that you have worked on basics, it is time to go live. To do this, create your own YouTube channel which is absolutely easy and you needn’t spend a penny to do this. With some basic information input, you can easily create a YouTube channel of your own. We advise you to keep your viewing account separate from your professional Vlogging channel. The name of your Vlogging channel should reflect what this channel is about. It will help users instantly recognize your channel while searching for your niche.
Step 5: Create video content and brand yourself
The final step is to research the niche topics and create amazing videos. You can use the best video editing software to make your mundane videos look great. Once you have created the videos, next is to promote them across the web.
So, these were a few quick steps to start your Vlogging journey. Do try these steps and share your experience in the comments below. If you know more such tips don’t forget to share.