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WhatsApp doesn’t need an introduction as it is one of the most widely used communication modes worldwide but how about WhatsApp Business? A very few people know well about the WhatsApp business account. Even I wasn’t aware of it a few months back. All the research and expertise came into play when I was setting it up for the first time for one of my friends.
If you are unaware of how to create WhatsApp business account, this article is for you. You’ll get to know what is WhatsApp business account, how to change WhatsApp to a business account and the benefits of WhatsApp business account.
What is WhatsApp Business Account?
WhatsApp business account is an App designed for Android and iOS platforms keeping small business owners in mind. It is an effective app to interact with customers with various added features. WhatsApp Business App not only allows WhatsApp admin to send text messages, images, videos, music but it is an advanced platform for B2C or B2B services.
WhatsApp admin can send appointment reminders, get order notifications, confirm shipping alerts, send or receive verification codes, setup business survey messages, improve customer engagement and connections and many more with WhatsApp Business.
How to Create WhatsApp Business Account?
Creating a WhatsApp Business Account is easy and free of cost. You can download WhatsApp Business App from Google Play Store on Android or App Store on iOS. Once the App is downloaded and installed on your device, you can configure it as per your business needs.
“Please Note: You can run both WhatsApp and WhatsApp Business simultaneously on your phone with different phone numbers.”
Verify your account with SMS or a call and the account will be activated to use WhatsApp. You can personalize your account with your Name, Display Picture, Business Status, Business Timings and set up other features for ease of access.
Using WhatsApp Business App, WhatsApp admin can create personalized catalogs to showcase your products & services offered. WhatsApp Business offers you tools to quickly automate responses, sort and manage messages to connect with your customers easily.
Can You Change WhatsApp to Business Account?
WhatsApp and WhatsApp Business are not connected, they are separate identities. You can NOT use the same phone number used with a WhatsApp account to register a WhatsApp Business account. If you want so, WhatsApp admin will need to deregister your number from WhatsApp and then register it with WhatsApp Business. Hence to change WhatsApp to Business Account, either you deregister your existing WhatsApp account or use a secondary SIM for WhatsApp Business App.
WhatsApp Business Features
There are numerous fascinating features of WhatsApp Business Account however we have listed only a few of them that are most useful for a business.
Intuitive Business Profile
WhatsApp Business Account lets you create a more descriptive and powerful business profile with the most helpful information for your customers like your address, business hours, email address, business description, website and contact number with Map location.
Quick Reply Templates
WhatsApp Business allows WhatsApp admin to create and send quick replies from your existing frequently sent messages. This is one of the greatest benefits of WhatsApp business account that WhatsApp admin can configure hotkeys to send quick replies and customize them as per your needs.
With WhatsApp Business App, you can create labels to organize your contacts or chats. To easily categorize your leads, and filter them for mask messages, create labels and find your contacts in one go.
Send Automated Messages
This is again one of the most intuitive benefits of WhatsApp business account. You can customize an away message to be automatically sent to WhatsApp chats when you are unable to answer the messages. Your customers get to know when to expect a response and don’t feel avoided. WhatsApp admin can also set up a greeting message or introducing messages for your business.
To set up a custom message, tap on ‘More options’, go to ‘Settings’ and navigate to ‘Business Settings’. Here you can set ‘Away Message’ or ‘Greeting Message’ as per your needs. WhatsApp admin can configure Away Messages to automatically be sent as scheduled (Always Send, Custom Schedule, Outside of Business Hours)
WhatsApp Business Statistics
WhatsApp Business has an inbuilt analytics feature called ‘Statistics’. This feature helps you calculate your productive customers’ engagement and experience. WhatsApp Business Statistics feature displays how many messages are sent, delivered, read, and received.
Open WhatsApp Business and tap on ‘More Options’, go to ‘Settings’ and select ‘Business Settings’ and finally tap on ‘Statistics’. It will open up the statistical report for your analysis.
“Tip: You can also integrate WhatsApp Business on your Business Website to get direct leads.”
WhatsApp Group Admin Rights
You can also make use of WhatsApp group admin rights to create WhatsApp groups or Broadcast lists for special offers or Deals of the Day messages. There are groups where only admin can send messages in WhatsApp group. To create such groups, You can open ‘Group Info’ by tapping on the name of the group on the top of the conversation. Tap on ‘Group Settings’ and go to ‘Send Messages’ and select ‘Only Admins’.
This will restrict other group members to send messages and only admin can send messages in WhatsApp group for promotions and deals.
WhatsApp Business Web
You can also make use of WhatsApp Business Web to use WhatsApp on a computer. It allows you to use Keyboard and Mouse to deal with chat conversations and download or upload broachers and leaflets directly from your computer or Email. WhatsApp Business Web gets in sync with your smartphone and you can take full control from your computer itself.
We have covered what is WhatsApp business account, how to create WhatsApp business account and most intuitive features of a WhatsApp business account. We have also listed benefits of WhatsApp business account that a WhatsApp admin can avail for his business. We hope you make use of WhatsApp business app and grow your business.
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