Search Engine Optimization is emerging like never before. With over 3,234 updates by Google in year 2018 alone and hundreds of updates in 2019, Google alone has set the various new trends for SEOs to follow.
If you have kept track of how SEO emerged in 2019, then you must also be interested in what it has to offer in 2020.
Let’s discuss latest SEO trends for 2020, you should follow today.
Table of Contents
Increased Use of Structured Data & Schema
More of an Artificial Intelligence
Advanced SEO Trends for 2020
Increased Use of Structured Data & Schema
According to Moz,
“Structured data is a system of pairing a name with a value that helps search engines categorize and index your content”
“Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs”.
Search engines use structured data and schema to read & understand your content seamlessly and provide the best search results at any given point of time. While structured data in simple terms is adding a code on to a website in the form of rich snippets, Twitter cards etc., the schema.org which is a result of collaboration between, Google, Yandex, Bing, and Yahoo! Is also making things easier for search engines and searchers both.
It is one of the most advanced SEO trends you will notice in 2020, that should be included in your SEO strategy. Here, various schema types like Q&A and FAQ schemas could be of serious help to rank your content on SERPs.
You can even use best SEO tools to research and find which posts are ranking well on Google and find if any schemas or structured data is helping these posts rank well in SERPs.
More of an Artificial Intelligence
When Google has introduced “Rankbrain”, it was clear that artificial intelligence is going to be an important part of overall SEO strategies in the future. Even after 4 years, artificial intelligence is still one of the top priorities of Google where lot of algorithm updates are released on the lines of making things simpler using AI.
Thus, it becomes important for you to optimize your content according to artificial intelligence guidelines. Here, you need to optimize your titles and description tags for CTR, optimize it for bounce rate & dwell time, also optimize the content for overall SEO strategies. The importance of AI was also noted by Google co-founder Sergey Brin in 2018, where he wrote:
“The new spring in artificial intelligence is the most significant development in computing in my lifetime”.
Voice Search
While millions of users are already using voice search to find related queries, the importance of voice search is only going to rise. This is another important SEO trend in 2020, that will define the content and SEO strategies.
People are using devices like Alexa, Siri, Cortana, Google Assistant and other smart devices to perform searches through voice commands. In fact, it is not limited to these handful of devices, instead the availability of these devices is going to rise.
Thus, you can also expect more voice-based searches on search engines. Furthermore, you need to
optimize your content for voice-based searches to rank high on SERPs. Here, few tips you should remember to optimize your content for voice-based searches include ensuring your content is mobile friendly, using structure data, optimizing content for featured snippets, optimizing Google My Business listing, and more.
Mobile First Index
Though mobile first indexing has been a hot topic of discussion around SEO fraternity for a while, still it is going to dominate for a long time. Thus, you can consider it as another latest SEO trend for 2020 that will define your searches. Starting from July 1,2019 mobile-first indexing has been enabled by default for all websites. So, if your site isn’t optimized for mobile, then it’s time you should do it now.
Invest in Technical SEO
In addition to on-page and off-page SEO factors, you need to also invest in technical SEO of the site. It will help you improve user experience and increase dwell time significantly. To do this, you need to work on your site’s code to optimize it for best performance. You should also work on JavaScript so that it reduces site load time and offers best user experience. You can also try progressive web apps (PWAs) to get best results.
So, these were 5 best SEO trends we expect for 2020. In addition to these advanced SEO trends, if you know more such updates & SEO techniques, then feel free to share in the comments below.
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