Overview – The app offers a specialized tab for creative inspiration and idea management and advanced editing tools such as green screen effects and video overlays.

Instagram chief Adam Mosseri has introduced a new video editing app named Edits, positioning it as a rival to CapCut. The app is currently available for preorder on the iOS App Store and is scheduled for release on March 13, 2025. The timing for the release is just perfect with CapCut, the widely used editing tool, which recently went offline in the US alongside TikTok when it was banned temporarily by Donald Trump.

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In a video posted on Instagram, Mosseri stated that Meta is focused on empowering creators. “There’s a lot happening right now, but regardless of what unfolds, it’s our responsibility to offer the best tools for creators,” he remarked.

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What Does Instagram’s Edits App Offer?

Mosseri explained that Edits provides “a complete set of tools” that extends beyond basic video editing. The app includes a special tab for creative inspiration and idea management, and advanced editing features like green screen effects and video overlays. Additionally, creators can share drafts with collaborators and view detailed performance metrics for videos posted on Instagram.

One of the key features of Edits is its “live insights dashboard,” which offers detailed analytics. These include engagement data from both followers and non-followers, as well as insights on which parts of a video are being skipped.

In a post on Threads, Mosseri shared that Meta has been developing Edits for months and highlighted its differences from CapCut. “Edits will offer a much wider range of creative tools and likely a smaller target audience. Think of it as a place to track all your ideas instead of just templates. Consider AI video editing tools for each clip or video,” he wrote.

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Features Of Instagram’s Edits App

Edits will provide a variety of creative tools and inspirational resources, including:

• The ability to capture videos up to 10 minutes long and store drafts in one place for easy project management.
• A timeline that offers greater control over video assembly, including clip-level editing, auto-enhance features, and effects such as green screen, overlays, and transitions.
• A dedicated inspiration tab, featuring trending audio insights and a real-time overview of popular content within the app.
• The option to record in higher quality, including HDR and 1080p.
• Access to analytics for evaluating your content’s performance.

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When Will Instagram Edits App Release?

While Edits’ page on the iOS App Store lists its release date as March 13, Mosseri mentioned that it is expected to launch in February. Pre-orders are now available on the iOS App Store, with an Android version coming “soon.” However, Mosseri advised that the initial version of the app would be incomplete and asked for users’ patience.

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Conclusion – Will Instagram’s Edits App Make A Difference?

To summarize, we think it is Instagram’s version of CapCut, offering a more extensive set of mobile editing tools for your Instagram Reels and clips. Additionally, Meta is also working on enhancing the app with AI-powered features, such as animating still images and adding custom visual effects.