In most effective Google AdWords or other marketing campaigns, you would be required to track & optimize it for better results. While manually tracking various important factors of marketing campaigns prove to be a cumbersome task, using conversion rate optimization tools save you time.

If you want to optimize your overall marketing campaigns, then it’s the time to use best conversion tracking & optimization tools. Here, we have explored other than Google conversion tracking tools to offer you more available options.

Best Conversion Tracking & Optimization Tools

1. Improvely

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Improvely is one of the best online conversion tracking tools that help you track clicks, conversions, and revenue. You can use this powerful conversion optimization tool to track all this data from all our online marketing in one place.

Features of Improvely

• It offers the regular traffic reports to help understand where your conversions and revenue are coming from. It is useful to streamline your marketing efforts for better conversion rate optimization.
• It offers custom-built funnel reports where you can view the paths user take to conversion. Here, you can identify important points where lost sales dropped off.
• You can use this smart conversion tracking tool to build and understand customer profiles in detail.
• In other features, it offers A/B split testing, fraud monitoring, interactive dashboard, export reports, instant e-mail alerts, and more.

2. ConversionFly

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With COnversionFly, you get freedom to track & optimize every piece of your marketing efforts. This powerful marketing optimization tool empowers you with simple and actionable metrics to boost your marketing goals. It is equally useful tool from small business owners to entrepreneurs or marketing professionals.

Features of ConversionFly

• It offers one-pixel solution to help you monitor tracking & conversion both in one place. This smart pixel even auto-updates itself to offer you seamless user experience.
• You can use conversion rate optimization tool to track traffic sources based on split-test. Here, you can identify funnel leaks by traffic source and fix it by optimizing campaign.
• For effective results, it helps you track free and organic traffic in addition to paid traffic monitoring.
• It offers 21+ real-time marketing metrics for effective tracking & optimization.

3. Heap

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Heap helps you set new standard in product analytics. This web & mobile conversion tracking software automatically captures data and helps you analyze it for effective marketing results. It reduces the need to write code and help you retroactively analyze behavioral data. Heap is trusted by over 6000 top-performing companies for analytics and conversion tracking. To use Heap, you can add snippet, create virtual events, and analyze this data in Heap.

Features of Heap

• It helps you with CRO marketing and allows you to improve funnel performance with more experimentation and faster insights.
• With detailed activation metrics, it helps you analyze how your users behave.
• It helps you analyze in-product activity and identify poorly-performing features with advanced tracking features.
• It helps you drive retention and understand user behavior with detailed analysis.

4. Mixpanel

Mixpanel helps you boost your business by learning why users convert, engage, and retain. You can use this advanced conversion optimization software to analyze user behavior across your sites and applications. You can use Mixpanel to analyze, measure, and improve your customer experience significantly.

Features of Mixpanel

• It helps you test your hypothesis in real-time through personalization, messaging and product experiments.
• It helps you collect accurate data in real-time across web, mobile, and other platforms.
• You can use this advanced conversion rate optimization software to identify trends and define key business metrics.
• It offers correlation analysis and look-alike modeling for effective results.

5. AppsFlyer

AppsFlyer is one of the most effective mobile attribution & marketing analytics platforms, that is trusted by users around the world. You can use this mobile conversion tracking & optimization tool to make better decisions. You can use AppsFler to measure web, TV campaigns, email campaigns, in-app, ROI, lifetime value, CPA, and more.

Features of AppsFlyer

• It offers easy mobile attribution to help you monitor campaigns or media sources.
• It offers unified view of customer journey no matter the device, platform, or channel.
• Here, you can place deep links to get better traction & conversion for campaigns.
• It offers Protect360 feature where you get data-driven enterprise-grade fraud protection for your mobile business.

Conclusion

If you are planning to track & optimize conversion rate for your campaigns, now is the time. Here, best conversion tracking & optimization tools help you monitor & optimize all your marketing efforts effectively. We have discussed some of these tools here that you should use. Do try them and don’t forget to share your experience in the comments below.