The Apple Glowtime event was held on September 9, 2024, at Apple’s headquarters in Cupertino, California, US. The latest iterations of its core products were unveiled, and here is a roundup of the various announcements.

iPhone 16 – The Key Takeaways

The iPhone 16 will be available in ultramarine, teal, pink, black, and white.

iPhone 16 will be available in two sizes: 6.1 and 6.7 inches (iPhone 16 plus). The next generation of iPhone has been designed for Apple Intelligence from the ground up and is backed by the power of iOS 18.

And, as Tim Cook says – “It marks the beginning of an exciting new area.”

– Customizable Action Button

As was rumored, the Action Button will be featured in all iPhone 16 models. Other features include a camera control feature that allows users to control the camera with a sliding gesture.

Visual intelligence features AI to recognize restaurant details, dog breeds, etc. You can also use the Camera Control feature to fire up ChatGPT for more guidance.

The Camera Control has an innovative design that easily distinguishes between a lighter press and a full click. With a lighter press, you get access to useful camera functions. By pressing lightly twice, you can see other controls and so on.

– Built on Safety and Privacy

The Apple Intelligence we talked about comes with Private Cloud Comput, which maintains privacy and security while giving you access to generative models.

It runs on servers built with Apple Silicon, which protects your personal information when accessing server-based intelligence.

– Powerful A18 Chip

When you run Apple Intelligence, you need a powerful chip. Apple seems to have upped the game here, so much so that they are supposedly challenging high-end desktop processors.

A18 is built using second-generation 3-nanometer technology, which has even smaller transistors.

Instead of jumping to A17, Apple has taken a two-generation leap to A18 (from A16 in iPhone 15).

iPhone 16 Pro kicks it up by packing inside an A18 Pro processor under the hood. Its 16-core neural engine offers 17% more bandwidth than the A17 Pro chip.

The A18 Pro has a 6-Core GPU and 2x ray tracing performance, a big plus for gamers who wish to indulge in graphic-intensive games such as Assassin’s Creed, Resident Evil, and Honour of Kings.

– It’s Apple Intelligence All The Way

 More intelligent writing tools that can help you convert hastily written notes to more polished content. You can easily adjust the tone of your messages and proofread what you have written. You can even create your emoji by simply typing a description.

Working with photos could never have been easier, as Apple Intelligence will help you find that one precious memory you want from many photos in your gallery. Not only photos but even videos.

You will be able to prioritize and focus on essential communication – summarize emails, see the most important information, and summarize notifications

– Powerful And More Innovative Camera

It was speculated that the iPhone 16 Pro models have a more powerful camera than the iPhone 15 Pro models. On standard iPhone 16 and 16 Plus models, unlike the diagonal arrangement in iPhone 15, this will allow spatial video recording, a feature that is exclusive to iPhone 15 Pro models only.

As announced at the event, the iPhone 16 Pro has a new 48-megapixel ultrawide camera, compared to the 12-megapixel sensor found in the iPhone 15 Pro. It also boasts a 5X telephoto camera.

This will result in sharper images and much better performance in low-light conditions. The Pro variants are expected to feature a dedicated capture button that will function just like a DSLR shutter button.

It also has a cinematic camera (4K resolution at 120 frames per second). To exemplify its magnificence, The Weeknd’s new music is shot on iPhone 16 Pro, and Apple also made a comedic clip showing two guys walking away from an explosion.

Pricing

The products are available for pre-booking and will go on sale on September 20, 2024.

– iPhone 16

iPhone 16 –Starts at $799 (128 GB) iPhone 16 Plus – Starts at  $899 (128 GB) iPhone 16 Pro – Starts at $999 (128 GB) iPhone 16 Pro Max – Starts at $1199 (256 GB)

AirPods 4

AirPods 4 are powered by an H2 chip and modeled around thousands of ear shapes and sizes. As such, Apple boasts that they can fit most ear types.

They fit inside what is supposed to be the smallest case ever. But don’t be fooled by the compactness; they come with 30 hours of battery life.

AirPods 4 get a richer bass and more transparent highs, making them the best and the most immersive sounding AirPods. Furthermore, you can respond to Siri by simply shaking your head in a “Yes” or “No”.

Here comes the best part: the AirPods 4 Voice Isolation that instantly removes background noise when you are talking to someone.

The new AirPods Pro comes with positive ear protection. Apple has also introduced a clinically approved 5-minute hearing test using AirPods 4 and the iPhone. In a future update, the new AirPods Pro 2 will get a software update that will convert it into a hearing aid.

Price

AirPods 4 (Base price) – Starts from $129 AirPods 4  With Active Noise Cancellation – Starts from $179

Apple Watch Series 10

 

The Apple Watch Series 10 offers 30% more screen area. It is made of durable ionic blast and extends further down the sides of the case. Under the front crystal, it offers an expansive top view, Apple’s first-ever wide-angle OLED display.

Every pixel has been optimized to emit more light at wider angles. Apple has made a display that offers 40% more brightness when viewed from an angle, is easier to glance at, and offers much better visibility. At just 9.7 mm, the Apple Watch Series 10 is 10% thinner than the Apple Watch Series 9.

In a first for an Apple Watch, the Apple Watch 10 can help detect if you have symptoms of Sleep Apnea. It also has a temperature reading ability and a depth gauge that lets you work while surfing or snorkeling.

The Apple Watch Series 10 is also the fastest-charging Apple Watch. In 30 minutes, it can reach 80% battery. The Series 10 uses a neural network to suppress background noise to improve phone calls.

Apple Watch Ultra 2 – The Ultimate Companion For Athletes

The Apple Watch Ultra 2 is designed for athletes like runners, cyclists, and swimmers. It comes with an Action Button for precise workout control. Its dual-frequency GPS and advanced positioning software make it one of the most accurate GPS sports watches.

For experienced runners, it offers industry-first automatic running track detection and a Training Load feature that provides helpful insights, especially if you are gearing up for a race. Cyclists can view their workout as Live Activity or get more metrics like cadence and Power Zones.

The watchOS 11 has several great features for Swimmers. They can benefit from features like automatic lap count and stroke detection, create custom workouts, track intervals, and much more.

Backpackers, hikers, and trekkers are in for a treat. Apple Watch Ultra 2

– Apple Watch

Apple Watch Series 10 – Starts at $399 Apple Watch Ultra 2 – Starts from $799

That’s A Wrap

If buying an iPhone 16 or other Apple products was on your bucket list, maybe we have piqued your interest even more. Regardless of what you use your iPhone for – music, photography, writing emails, pairing devices, or other, you sure are in for a treat.

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