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If you are searching for the best PPC tools to optimize your paid campaigns, then your search ends here.
In this article, we have reviewed 7 best PPC (pay-per-click) software to help you create, run, analyze, and optimize your paid campaigns across platforms. You can use these PPC automation tools to run campaigns on Google Ads, Bing, Facebook, Instagram, and more.
7 Best PPC Tools in 2019 – 2020
1. Google Ads
If you have heard about PPC or search engine marketing (SEM) before, then you surely have heard about Google Ads (formerly Google AdWords). This is one of the best PPC tools offered by Google that comes loaded with a slew of useful features to easily create and manage large scale ad campaigns. It gives you great liberty to bulk edit and optimize campaigns for better results.
It is one of the best PPC tools in 2019 and will remain best PPC tool in 2020 and years ahead. You can use this tool to research PPC keywords, create & edit campaigns, and run successful campaigns to get effective results. You can use Google Ads to run various PPC campaigns to drive more website visits, get more phone calls, and increase shop visits.
Next best PPC software is SpyFu that is trusted by millions of users. With SpyFu, you can perform unlimited searches, run unlimited projects, and export unlimited data. Use this smart PPC automation tool to explore the secret search marketing formula of your competitors to get best out of your marketing efforts.
You can use SpyFu to perform competitor analysis, search best PPC keywords, group PPC keywords, find competitors keywords you don’t already buy, monitor competitor AdWords campaign and Ad test history, check PPC Ad rank, and more. This smart tool also works as an SEO competitor research tool, keyword research tool, PPC audit tool, domain leads tracker, and more.
iSpionage helps you steal your competitors’ traffic & uncover their conversion strategy. You can use iSpionage to drive targeted traffic, generate more leads, increase conversion rates, perform competitor’s analysis, and more. Here, you get user journey report from your competitors for better monitoring. With PPC keywords and ad copy effectiveness Index score, you can plan your PPC campaigns in a more efficient manner.
It also offers SEO keywords, keyword grouping, and landing pages snapshot to help you outperform your competitors. iSpionage is equally useful for digital marketing agencies and in-house digital marketers. Being one of the best PPC tools, iSpionage helps you size up competing websites and their online marketing efforts.
4. SEMrush All-in-One Marketing Toolkit
As name suggests SEMrush All-in-One Marketing Toolkit is comprehensive solution to deal with all your marketing related needs. It offers solution for SEO, paid traffic, social media, content & PR, market research, and more. Working as an effective paid research tool, it helps you perform competition analysis with search and GDN campaigns.
You can use SEMrush to ad keywords and creatives research, perform negatives optimization, keyword grouping and management, run Google Shopping campaign analysis, and benchmark of PPC costs at a local level. This smart solution is trusted by millions of users around the world. You can use this solution for e-commerce, enterprise-level, or individual campaigns.
AdEspresso makes digital advertising easy, fast, and effective. Using this best PPC tool, you can start driving results on Google, Facebook, Instagram, and more. You can try its 14-day free trial to explore its services before you buy this amazing tool. It helps you create, manage, analyze, and collaborate campaigns for effective results.
Here, you create campaigns on Google Ads, Facebook, and Instagram easily without any hassle. You can create & manage all these campaigns under one tool. It reduces time to switch from one Ads Manager to the other thus saving your time and improving efficiency. AdEspresso offers reports in web, PDF, Excel, and on email for easy analyzing. You can improve your marketing skills significantly with this best PPC software.
6. Bing Campaign Management Tool
With Bing Campaign Marketing tool, you can run successful search marketing campaigns to save time and improve performance. You can download Editor for Windows or Mac to create & run campaigns with this intuitive and simple desktop application. It allows you to directly import your Google Ads campaigns into Microsoft Advertising.
It allows you to sync various campaigns and accounts for seamless user experience. You can also make necessary changes and additions offline and upload your revisions with one click. It allows you to research new PPC keywords and bids, multiple-account management, make edits in bulk, and more. It supports all latest operating systems.
7. WordStream Advisor
WordStream Advisor makes online advertising easy for you. It offers guidance on what to do and what to avoid for faster optimization. It works well when you run Google Ads, Facebook, and Bing campaigns. It offers safe campaign architecture where it uses your information only to analyze your account and doesn’t share your data with anyone.
You can use WordStream Advisor to research new keywords, track calls and conversions, improve quality score, manage bids, identify negative keywords, build out campaigns, report on campaigns, optimize ads, and more.
Using best PPC tools, you manage to create, run, edit, & optimize paid campaigns for better results. Here, we have shortlisted 7 best PPC software to help you with your paid campaigns. Do try these best PPC tools and share your experience in the comments below.